You can choose the value of your services; our experience shows the best strategy is to use a dollar or percent off. Whatever you choose, the value must be formatted as a whole dollar value, a decimal is not required.
You may also decide not to discount your service but to instead create an incentive package as an incentive to purchase. An example of this would be to package a haircut and a conditioning treatment bundled together for a single price.
You control your incentives, this could be a fun time to play with different packages or pricing deals.